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Formalisation du concept d’assortiment idéal dans la grande distribution

Jocelyn Poncelet 1, 2 Pierre-Antoine Jean 1 Michel Vasquez 1 Jacky Montmain 1
1 I3A - Informatique, Image, Intelligence Artificielle
LGI2P - Laboratoire de Génie Informatique et d'Ingénierie de Production
Abstract : The survival of a supermarket chain is heavily dependent on its capacity to maintain the loyalty of its customers. Proposing adequate products to customers is the issue of the store's assortment. With tens thousands of products on shelves, designing the ideal assortment is a thorny combinatorial optimization problem. The approach we propose includes prior knowledge on the hierarchical organization of products by family to formalize the ideal assortment problem into a knapsack problem. The main difficulty of the optimization problem remains the estimation of the expected benefits associated to changes in the product range of products’ families. This estimate is based on the accounting results of similar stores. The definition of the similarity between two stores is therefore central and is based on a priori knowledge of the hierarchical organization of the products, which allows an abstract comparison, which better accounts for purchasing behavior.
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Conference papers
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https://hal.mines-ales.fr/hal-02969157
Contributor : Administrateur Imt - Mines Alès <>
Submitted on : Friday, October 16, 2020 - 1:51:58 PM
Last modification on : Sunday, October 18, 2020 - 3:04:31 AM

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  • HAL Id : hal-02969157, version 1

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Jocelyn Poncelet, Pierre-Antoine Jean, Michel Vasquez, Jacky Montmain. Formalisation du concept d’assortiment idéal dans la grande distribution. LFA’2020 - 29èmes Rencontres Francophones sur la Logique Floue et ses Applications, Oct 2020, Sète, France. ⟨hal-02969157⟩

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